Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’ - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Twitter Enters the Social Media E-Commerce Space with ‘Shop Module’

Allows businesses to showcase their products at the top of their profile page.

Author Image

By: Charlie Sternberg

Associate Editor

Twitter is getting into the e-commerce game with a new feature called Shop Module, which is designed to let businesses showcase their products at the top of their profile page.
 
The social commerce consumer market grew significantly during the coronavirus pandemic, with the shift from physical stores to digital shopping accelerating approximately five years, according to IBM U.S. Retail Index data cited by TechCrunch.
 
With Shop Module, Twitter users can scroll and tap through products to learn more about and shop for products on the business’ landing page without leaving the Twitter app.
 
This feature allows Twitter to compete in the already crowded social media e-commerce space, with Facebook Marketplace, Shopify and Instagram Checkout being major competitors.
 
Still in the early stages of testing, Shop Module is currently only available to around 12 businesses across lifestyle, retail, and entertainment, and only US English-speaking IOS Twitter users can see the Shop Module on the app.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics